I built the Discipline that Burnout was missing.
Now I train Coaches In it.
Burnoutology.
Most coaches are supporting people through burnout.
Very few actually understand it.
That changes here.
This is Burnoutology.
I built Burnoutology because nothing that existed explained what burnout had done to me. The psychology was only part of it.
What was missing was what burnout does to the brain, the body, and the nervous system. Cognitive, somatic, neurological. All three, simultaneously. That's what Burnoutology addresses, and why standard coaching, on its own, isn't enough.
Burnoutology is the field and practice of burnout, a methodology built of over 12 years, 700+ clients, and research. It’s grounded in the Burnout Equation: an original framework mapping the relationship between toxicity, sense of self, and burnout across the three distinct types.
This isn’t burnout coaching dressed up as expertise, it’s a field, and it’s been waiting for the coaches ready to practise it properly.
Not sure if you’re ready? Find out here
Why this work matters.
My first burnout made me seriously ill. My second almost killed me.
And both times, I had a coach.
And I know, without any doubt, that if my coaches had been able to spot burnout, it could have been prevented.
Something is different when clients are depleted. Standard coaching tools still apply, but they're not sufficient. You know this already, or you wouldn't be here.
And you want your coaching to be not just safe, or ethical, but transformative, where your clients aren’t just making progress again, they are winning at life again.
I’ve spent 12 years joining the dots of what burnout really is, I’ve coached 700+ leaders through burnout, trained over 160 coaches from 15 countries, and now my PhD is focused on the cognitive impact of burnout and how coaching can be the secret weapon in the fight against burnout.
The world of work has changed dramatically, Yet coaching hasn’t changed with it.
Let’s change that.
I’d been an Executive coach for a few years before I began to share my burnout story.
And the more of my story I shared, the more clients I attracted who were running on empty, exhausted, and on the brink of, or coming through burnout.
My coaching ‘tools’ just weren’t cutting it in the same way when people were depleted.
So I got curious.
I wanted to understand what was different for these clients, why standard coaching wasn’t working, and what would work instead.
Burnoutology is the field I founded to change that.
Toxicity − Sense of Self = Burnout
This is the foundation behind the Master Burnout Coach programme, and behind everything I do.
If You already know that burnout is your field then the Master Burnout Coach programme is the training that makes it official.
Master Burnout Coach | The only Master-level burnout coach training in the world. Twelve months. Full accreditation.
“The Master Burnout Coach programme has been a genuine game‑changer for my practice.
After years of coaching leaders who were stressed, depleted and questioning their worth, I was looking for an approach that truly met the reality of burnout.
The depth, supervision‑style conversations and quality of support in this programme are unlike anything I’ve experienced.
It’s given me both clarity and confidence in how I support clients.
— Sarah Bickerstaff
Already working in burnout?
This is where you belong.
The Burnout Coach Collective is where coaches working in this field stay current, stay connected, and keep developing. It's the community inside the field of Burnoutology.
“The Master Burnout coach programme has given me some much needed time to focus on my coaching practice, as well as some absolutely phenomenal new inclusions for my coaching sessions.
The focus on neuroscience and being burnout informed has absolutely changed the game for me in terms of how I work with my clients.”
— Michelle Hartley
This work is not for everyone.
This is not entry-level training. It is not for coaches new to practice, or for people experiencing burnout themselves.
s.It is for coaches who:
• already feel the cost of not seeing burnout clearly
• care about safety, ethics, and long-term impact
• are willing to change how they coach, not just what they know
If that’s you, your next step is simple - step into mastery.
Burnout ends here.
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