When YOU KNOW burnout,
YOU can stop BURNOUT.
Master level training For coaches.
Not sure if you’re ready?
WHY this work matters
My first burnout made me seriously ill. My second almost killed me.
And I know, without any doubt, that if my coaches had been able to spot Burnout, then my Burnout could have been prevented.
I know that your usual coaching methods aren’t working in the way they used to, and I know that you know something else is at play.
And you want your coaching to be not just safe, or ethical, but transformative, where your clients aren’t just making progress again, they are winning at life again.
I’ve spent 12 years joining the dots of what burnout really is, I’ve coached 700+ leaders through burnout, trained over 160 coaches from 15 countries, and now my PhD is focused on the cognitive impact of burnout and how coaching can be the secret weapon in the fight against burnout.
The world of work has changed dramatically, YET coaching hasn’t changed with it.
Let’s change that, together.
I’d been a coach for a few years before I began to share my burnout story.
And the more of my story I shared, the more clients I attracted who were running on empty, exhausted, and on the brink of, or coming through burnout.
Like you, I was an incredible coach, but my coaching ‘tools’ just weren’t cutting it in the same way when people were depleted.
So I got curious.
I wanted to understand what was different for these clients, why standard coaching wasn’t working, and what would work instead.
Burnoutology is the field I founded to change that.
Built on 12 years of research, 700+ leaders coached, and an equation that reframes how burnout is understood from the ground up:
Toxicity − Sense of Self = Burnout
This is the intellectual architecture behind the Master Burnout Coach programme, and behind everything I do.
“The Master Burnout Coach programme has been a genuine game‑changer for my practice.
After years of coaching leaders who were stressed, depleted and questioning their worth, I was looking for an approach that truly met the reality of burnout.
The depth, supervision‑style conversations and quality of support in this programme are unlike anything I’ve experienced.
It’s given me both clarity and confidence in how I support clients.
— Sarah Bickerstaff
“The Master Burnout coach programme has given me some much needed time to focus on my coaching practice, as well as some absolutely phenomenal new inclusions for my coaching sessions.
The focus on neuroscience and being burnout informed has absolutely changed the game for me in terms of how I work with my clients.”
— Michelle Hartley
THIS work IS NOT FOR EVERYONE.
It is for coaches who:
• already feel the cost of not seeing burnout clearly
• care about safety, ethics, and long-term impact
• are willing to change how they coach, not just what they know
If that’s you, your next step is simple - step into mastery.
Burnout ends here.
Not through awareness.
Through competence.
BURNOUTOLOGY
BURNOUTOLOGY
BURNOUTOLOGY
BURNOUTOLOGY

