RAISING THE STANDARD OF
COACHING IN A
BURNED-OUT WORLD
For ethical, ambitious coaches who know something is
missing, and refuse to ignore it.
You’ve noticed that even your perfect clients have stopped making progress.
and you’re determined to break this pattern, understand the root cause, and make sure that all of your clients succeed beyond their own expectations.
The world of work has changed dramatically since 2019, yet coaching hasn’t changed with it. Let’s change that, together.
I’d been a coach for a few years before I began to share my burnout story. And the more of my story I shared, the more clients I attracted who were running on empty, exhausted, and on the brink of, or coming through burnout. Like you, I was an incredible coach, but my coaching ‘tools’ just weren’t cutting it in the same way when people were depleted.
So I got curious.
I wanted to understand what was different for these clients, why standard coaching wasn’t working, and what would work instead.
12 years (and counting), over £250,000.00 invested in my own learning and development, and 700 leaders coached through burnout, and my Burnout Equation and Burnoutology methodology, are now the foundations of what I train Burnout-Informed and Master Burnout Coaches in.
Coaching needs to evolve to meet your clients where they are, and if you’re here, you already know that.
WHY this work matters
My first burnout made me seriously ill. My second almost killed me.
And I know, without any doubt, that if my coaches had been able to spot Burnout, then my Burnout could have been prevented.
I know that your usual coaching methods aren’t working in the way they used to, and I know that you know something else is at play.
You want to be excited about your week when you look at your diary instead of dreading ‘those clients’ that you know won’t have done anything to make progress, again.
You want your clients to be sharing their wins with you again, big and small.
And you want your coaching to be not just safe, or ethical, but transformative, where your clients aren’t just making progress again, they are winning at life again.
THIS work IS NOT FOR EVERYONE.
It is for coaches who:
• already feel the cost of not seeing burnout clearly
• care about safety, ethics, and long-term impact
• are willing to change how they coach, not just what they know
If that’s you, your next step is simple:
Become Burnout-Informed.
Or, if you already carry responsibility - step into mastery.
Burnout ends here.
Not through awareness.
Through competence.
BURNOUTOLOGY
BURNOUTOLOGY
BURNOUTOLOGY
BURNOUTOLOGY
