The Master Burnout Coach
This isn’t something coaches do, it’s something they become.
The Master Burnout Coach Programme is a 12-month accredited training for experienced coaches ready to specialise in burnout, properly.
You’ve tried on other titles:
Leadership Coach. Performance Coach. Wellbeing specialist. Burnout-Informed.
And you’ve bought the website domains, and written the LinkedIn headlines to match.
Each one fits, but not completely, and you’re not hesitating because you don’t understand burnout, but because you do.
You’ve lived it.
You remember functioning whilst you felt like you were disappearing from your own life. You remember working, and pushing and delivering whilst your body was shutting down from the inside out. And you know the the cost and the consequences of what happens when burnout is missed, or worse still, ignored.
You know what happens when someone is pushed towards another goal when they should have been protected.
And because you know all of this, you refuse to claim '“specialist” lightly.
So you circle.
You write the post, you soften the language and you publish the website.
You hover over “Burnout Specialist” in your bio and change it to something else, something broader.
You watch coaches with less depth, less lived experience, and less training call themselves experts, and you don’t judge, you just won’t do it that way.
There’s also a quieter thought though and this one you don’t say out loud.
“What if I’m not ready?”
“What if I step in publicly and I’m challenged?”
“What if I get it wrong and I do harm to a client?”
That last one, that’s the one that matters most.
Burnout expertise
The Master Burnout Coach doesn’t train you to be a coach who knows a bit about burnout. This is the programme that trains you to be a burnout expert, who also happens to be an incredible coach.
“The Master Burnout Coach programme has been a genuine game‑changer for my practice.
After years of coaching leaders who were stressed, depleted and questioning their worth, I was looking for an approach that truly met the reality of burnout.
The depth, supervision‑style conversations and quality of support in this programme are unlike anything I’ve experienced.
It’s given me both clarity and confidence in how I support clients.”
— SARAH BICKERSTAFF
This is for you if ...
You’re a coach who wants to master burnout coaching. You’ve been working with clients for years and you keep seeing burnout, in its early stages, its acute phase, its long recovery phase, and you know that your current toolkit isn’t built for it.
You’re a professional looking for the rigour that matches the level you already work at. You want the skills, the knowledge and the methodology that you can trust completely, a credential that means something, and the confidence that comes from genuine mastery.
You’ve been waiting for this to exist.
What you’ll master.
The Master Burnout Coach is built on Burnoutology and the Burnout Equation, my original methodology mapping the relationship between toxicity, sense of self, and burnout across the three distinct types of burnout: frenetic, moral injury and boreout.
You’ll understand not just what burnout is, but how it operates differently across different people, different environments, and different points in the burnout cycle. You’ll know how to spot it, how to work with it, how to prevent it, and how to help your clients solve the burnout equation.
By the end of the programme, burnout won’t be a topic you’re careful around, it will be the coaching skill you have mastered.
The Responsibility Feels Real.
A client says “I just need to push through this quarter”
You hear the strain in it, you know it isn’t simple, you’re not confused about what burnout looks like, you’re considering the intervention.
How hard do you interrupt this?
When do you challenge?
Do you stabilise first?
The session ends well. They thank you. They say it was helpful. You close your laptop. And you sit there for a moment. Not because it went badly. But you know there was more.
You don’t want to keep guessing at how to do this work. You want to do it properly. And not just properly, but morally, ethically and safely.
And for that to happen, you need the skills, the knowledge and the architecture to make that happen.
Research grounded.
The Burnout Equation. The three types of burnout. The cognitive impact. The neuroscience of chronic stress. Burnout across diversity and identity. You’ll understand the field of Burnoutology at depth, in the way that only Master Burnout Coaches trained in Burnoutology do.
Rigorous.
Assessment frameworks. Ethical boundaries. Professional supervision. Portfolio based on real client work. How to work with burnout safely, precisely and effectively across different client profiles.
Accredited and recognised.
Master Burnout Coach is an accredited qualification. You become a Master Burnout Coach, a qualification that carries the full weight of the Burnoutology methodology behind it.
Here’s What Most Coaches Haven’t Fully Faced.
Burnout, as it is currently defined in professional training, does not match what is happening inside high-performance rooms.
The definitions are neat, but the lived reality isn’t. Most burnout models were built for resourced nervous systems.
Your clients are still delivering, still performing and still saying they’re fine.
But underneath the shiny and polished exterior, inside is:
Depletion.
Cognitive compromise.
Identity fused to output.
A nervous system running on threat.
Models that work at the surface begin to wobble here.
You’ve felt it. You may have invested thousands and still felt the gap. Still hesitated before claiming the title.
That gap is the standard of what’s been available.
I built this programme because I lived that gap too. I burned out. Twice. I was coached by skilled professionals and nothing about their coaching was negligent.
Burnout doesn’t require bad coaching for it to take hold, it requires unadjusted coaching.
So I spent over a decade building what did not exist.
In rooms where the cost of getting it wrong was real.
Not to build another training, but to build the one that didn’t exist.
You already know that burnout is your work.
This is where you do it properly.
This isn’t entry level work.
Nobody is here to explore whether burnout is real, you already know it is, and you want the skills to match the responsibility.
During the 12 months and beyond, things becomes clear.
You stop qualifying your authority and you stop softening your language.
You stop circling the title, of specialist and not because you decided to be louder, but because your depth supports it.
Your decisions in sessions no longer wobble.
When someone challenges you, you become precise
And the experience you lived becomes the foundation, not the thing that holds you back.
The thing you stand on.
“The programme has given me some much needed time to focus on my coaching practice, as well as some absolutely phenomenal new inclusions for my coaching sessions.
The focus on neuroscience and being burnout informed has absolutely changed the game for me in terms of how I work with my clients.”
— Michelle Hartley
The room you’ll be in.
It’s selective, built for depth.
These are coaches who:
• Already work in high-performance spaces
• Have invested substantially in their development
• Have chosen burnout as a field
• Expect to be challenged
The conversations are case-specific.
Held to a standard that matches the weight of the work.
This is a professional environment you step into.
You don’t want more tools.
You want to stop doubting and wondering.
Inside the Master Burnout Coach, we don’t add techniques.
We change how you see.
You stop asking better questions and you start assessing whether the client can access their own answers at all.
You stop sequencing from goals and you start sequencing from state.
You stop hesitating over whether to challenge and you know when to stabilise.
You know when to stretch and you know when to refer.
You stop worrying about overstepping and you know exactly where the coaching line is - and you hold it.
This is transforming how you coach.
“Kelly not only brings her passion to the table (and she does that in spades), but so much well considered research and experience on a topic that could impact us all. She holds the space so authentically and with compassion; I learnt about burnout, myself and my clients and left feeling more determined than ever to help others.”
— Roz Davies
The Programme.
This is a year where your practice is built under supervision so that you’re not guessing in sessions.
For 12 months, you’re in:
Weekly live training (3 hours).
Application. Sequencing. Real burnout rooms, real life case studies.
1:1 sessions + direct feedback with me.
So your judgement is sharpened in the places you currently feel that niggle.
Peer coaching, supervision and feedback.
Because mastery is built in a room where other experienced coaches can see what you can’t.
A monthly Q&A.
For the cases you can’t “park until Monday.”
Monthly group supervision from Module 4 onwards.
Where we hold real client work to a professional standard - together.
Lifetime access to the Burnout Coach Collective.
A long-term professional home in this field, not a one-year experience you graduate from and lose.
Accreditation.
As a line you can stand behind.
A website listing.
So when people look for someone who can hold burnout properly, they can find you.
BURNOUTOLOGY THE DISCIPLINE BEHIND THIS TRAINING.
Burnoutology is the field I founded after 12 years of research, 700+ leaders coached through burnout, and two periods of burnout that nearly cost me my life.
This is the body of work that emerged when no existing model was enough and at its centre is the Burnout Equation:
Toxicity − Sense of Self = Burnout
This equation reframes how burnout is understood, assessed, and coached. It accounts for environment, identity, nervous system, and cognitive load, not just workload.
The Master Burnout Coach programme is where you learn to work fluently within this discipline.
My PhD research is currently documenting the long-term cognitive impact of burnout - the findings that don't yet exist in published literature. This training reflects what I know now, after 12 years and thousands of hours of coaching.
Learn more about Burnoutology here.
Why now?
Burnout is embedding in leadership culture, in founder spaces and in performance environments that still measure output without understanding depletion. It’s everywhere, in every workplace.
The coaching field is not keeping pace.
Most burnout training explains the problem yet few coaches know how to work inside it.
The coaches who lead here, with rigour and ethical precision, are defining the next standard.
The standard is rising.
Why here?
Because burnout exposes where traditional models were never designed to operate.
This programme was built from lived consequence, from coaching over 700 leaders through burnout, from studying what chronic stress does to the brain and body, from recognising that burnout requires something specific.
Burnoutology exists because the gap was real and I chose not to ignore it.
Why you?
Because you’ve already done the hard part.
You chose this field before it was easy.
You stayed when the training wasn’t good enough.
You kept showing up in rooms where the weight was real.
You don’t need convincing that burnout matters.
You can continue working well in this space or you can build the structure that allows you to lead it.
“Kelly taught me so many tools that I could use with my clients that have added incredible impact on each persons journey with burnout. From understanding the science behind burnout to tools and techniques to increase clients awareness of when stress is peaking & ways to expand their capacity to cope with these moments in life - it has been game changing.
Not only did this work support my clients, but it also helped me to realise where I still needed to focus on my own journey and learn techniques that I could implement to help me continue to prevent burnout.
— Evie Brockwell
Twelve months from now.
You don’t just feel different - you are different. How you coach is different, how you lead is different, how you talk about and educate others about burnout is different.
You walk into a session and you are not scanning for whether you are “getting it right.”
You are reading state.
You are calibrating capacity.
You are deciding sequence.
When a client says, “I just need to push through,” you do not hesitate.
You know whether to interrupt.
You know whether to stabilise.
You know whether to refer.
And when the session ends, you don’t sit replaying it.
You don’t wonder what you missed.
You don’t question whether you pushed too hard, or not hard enough.
Other coaches refer to you because when burnout is in the room, you just know.
That is what this programme builds.
12 Months.
Live weekly teaching.
A selective cohort designed for depth.
Burnout mastery.
Evidence backed and accredited.
12 years of study, work, and research, carefully crafted into 12 months.
Investment: £12,000
Payment plans available.
If burnout is your field, this is your space.
Join me in November.
Want to TALK before you book?
“If I thought I was aware before, I was wrong. Kelly knows her stuff - she's lived and breathed it and done a huge amount of work to deeply develop her knowledge, understanding and the support she provides.”
— Sian Fisher
✺ Frequently asked questions ✺
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No other providers provide Master level or train in the detail of this training, or to this quality.
This is an in-depth Master Burnout Coaching training and accreditation, over 12 months, which includes 180 hours of training, a minimum of 50 hours of coaching practice, PLUS one to one coaching with me AND the peer mentoring and support.
This combined with my own personal skills, training, knowledge and experience make it the leading Burnout Coach training in the world.
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Yes, absolutely.
All of the sessions are recorded so you can watch on replay.
I've trained over 150 coaches from 14 different countries, on different timezones and I want to make it as accessible as possible.
You will need to have completed all 180 hours of training to receive the accreditation.
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Yes!
The Burnout Academy has trained participants from 14 countries.
If you're in timezone where you can't make the live calls, no problem. We record all of the training, and you'll have access to the replays from all of the live calls (this can take up to 24 hours, and sometimes longer to process and upload) so that you can watch and learn at your own pace.
You'll have full access to the rest of your cohort and to Kelly and the team in the Burnout Coach Collective, and you can send your questions for the weeks where there is a live Q&A to the team in advance.
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YES!
In fact all of the coaches who have trained with me have found it's helped to benefit all of their clients, those at Burnout, and those that aren’t.
You'll be a Master Burnout Coach with all of the training and skills required of an Advanced Level Executive Coach, and more - so you can coach anyone, or, you can choose to specialise as an Master Burnout Coach
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Yes, absolutely!
In an ideal world, nobody would be experiencing Burnout, but you don't need to have been at Burnout to be able to help others through it, or to develop an awareness of it
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The Master Burnout Coach is for experienced coaches who have chosen burnout as their field and are ready to formalise that at master level. If you’re earlier in your coaching journey, the Burnout-Informed Coach is your starting point.