Ok, let’s be totally honest.

You didn’t wake up this morning and think “I want to be a Burnout-Informed Coach”.

Nobody does.

You’ve already got enough certificates to last a lifetime. But somewhere along the way, you started to notice the gaps.

Clients stalling. Progress that doesn’t stick. Something not quite adding up. And once you see that, you can’t unsee it.

That’s why you’re here.

The Burnout-INformed coach

FOR COACHES WHO know something’s missing.

Become Burnout-Informed

The standard for coaching has changed.

High-performing clients are operating in chronic depletion. Traditional coaching frameworks were not built for this reality.

Continuing to rely on instinct in these moments is no longer enough.

ARE YOU READY FOR YOUR

BurnOUT-INFORMED ERA?

  • You're an incredible coach, but your sessions aren’t landing with your clients in a way they once did, and this is showing up in the outcomes of your clients. They’re still ok, but could be SO much better.  

  • You can see that the world of work has evolved and you’re ready for the next level of coaching that mirrors the reality of where your clients are right now.

  • You’re fired up by your mission and you want your coaching to reflect it.

  • You're ready to coach in a way that doesn’t leave you stuck, or speechless when you suspect that it’s burnout stalling the progress in sessions.

  • You have insanely big goals and you refuse to let the old-school coaching methods hold you back from the incredible transformations you know your clients can make.

  • You want to move away from 'guesswork' to coaching tools that don’t leave you questioning your ethics and morals and 3am when you wonder if you pushed too hard or should have reframed the question.

What is this?

this is what I wish my coaches had known before my first burnout made me seriously ill, and my second almost killed me.

It’s the foundations, the absolute minimum standard for coaches who are coaching people in the current world.

It’s the culmination of skills, learning, lived experience and research from the last 12 years, and the 700 leaders I’ve coached through burnout.

INSIDE THE TWO DAYS:

You will:

  • Recognise burnout even when the client looks high-performing

  • Understand why some capable clients stall - and what that means for your coaching

  • Know how to respond when a client says “I don’t know” without pushing them into shutdown

  • Recognise when traditional goal-setting will do more harm than good

  • Leave sessions certain you worked with the whole person

  • Learn the tools, skills and techniques to help with pre and post burnout coaching

  • Learn the language of burnout and how your clients are talking about it, without even knowing what ‘it’ is, and how to adapt your coaching

“Not only have I learnt now what burnout is and how significantly it impacts on people, I have gained a deeper insight into why it's so hard for us to stop when we're in periods of significant stress. This has been revolutionary for me in terms of understanding how our brain responds to chronic levels of stress. The concept of not stopping to have a picnic when we're being hunted by wild animals was such a lightbulb moment, in a course that was frankly full of them. ”

EMMA DJEMIL

By dinner on day one, you’ll know this is different.

You’re explaining burnout clearly. WIthout buzzwords. Without hesitation.

It clicks.

Day two is where your coaching changes.

PLUS…

In addition to the two day coaching intensive, you get:

  • The accreditation - you have three months to complete this after the training - with personal feedback from me.

  • Three months FREE access to the Burnout Coach Collective for additional learning, answers and feedback.

  • AND, once accredited, a 12 month FREE listing on my website as a Burnout-Informed Coach. This is where I refer the coaching enquiries I receive too.

This training is for coaches who:

  • are already established, with your own ‘niche’ and specialism

  • want all of your clients to thrive, so you can celebrate their wins and successes during and in between sessions

  • know that the world of work has changed, but coaching hasn’t

  • know that stress, chronic stress and burnout are deeply impacting the lives, world and work of clients

  • know your current coaching no longer feels safe, or effective when burnout is in the room

This is not for:

  • coaches who want to specialise in burnout coaching (that’s the Master Burnout Coach)

  • surface-level wellbeing add-ons

  • lifestyle coaching only

  • people collecting certificates without changing how they coach

who this is for

- and who it isn’t.

.

WHY THIS MATTERS NOW.

Burnout is everywhere. Clear burnout recognition is not.

When Burnout is present, familiar coaching tools lose their effectiveness.

Goal setting stalls.

Insight does not translate into action.

Performance frameworks collapse.

Without the ability to recognise this shift in real time, coaching relies on guesswork.

Guesswork creates risk.

Burnout-Informed Coaching exists because continuing without this awareness is no longer ethically or professionally acceptable.

But you already know this.

Because nothing else teaches coaches what they actually need to see, say and do when burnout is present.

But essentially, because my DMs and emails were being flooded by coaches asking what they should do about the clients they thought were at burnout.

And I couldn’t answer that in a way that was ethical. I didn’t know the clients. I didn’t know if it was burnout showing up. And I won’t just provide hints and tips without ensuring they can be used safely.

So I took the foundations of my coaching, my talks, workshops and masterclasses from the last 12 years - and transformed my Burnoutology method, and my Burnout Equation, to create this accreditation.

It’s designed for real coaching rooms, with real clients in a way that you can use instantly.

This is coaching redesigned for the reality your clients are living in.

Why this

training exists.

Hi, I’m Kelly!

My first burnout made me seriously ill, and my second almost killed me.

I’ve coached over 700 leaders through burnout.

I’ve trained doctors, therapists, professors, leaders, HR professionals and coaches in Burnout-Awareness.

I’ve spoken to tens of thousands of people on stages (virtual and in-person) around the world about what burnout really, and what it isn’t.

I’ve published two burnout-specific books and I regularly feature in press and media talking about burnout and what needs to change if we’re going to stop it growing.

I’ve spent 12 years joining the dots, through studying, researching, coaching, evidence based work, and lived experience, to bring you all you need in this two day immersive experience.

My Burnoutology method combines psychology, neuroscience, somatics and the nervous system, to educate in burnout and how to coach it, in a way you’ll instantly understand, and more importantly, in a way that will transform your coaching, to benefit your clients.

INVESTMENT: £2,500

For coaches who are done:

  • Finishing coaching relationships and wondering what they missed

  • Pushing for goals when something in the room feels off

  • Circling burnout without being able to articulate it clearly

    This is for the coach who wants to leave every session certain she saw what needed to be seen.

    Includes:

  • Two day live intensive

  • Burnout-informed accreditation

  • Accredited coach listing

  • Professional peer network

WHAT THE ALUMNI SAY.

  • I completed a 2 day Burnout Academy with Kelly and I was blown away not only by Kelly's knowledge of burnout but how engaging she made the 2 days so it really sunk in. I don't think I have ever done a full day on zoom before without losing the will to live. Kelly left me wanting more! She's also full of empathy and understanding and when I had a wobble about my own past burnout she held that space for me beautifully. If you're considering working with Kelly, I would highly recommend on my experience so far!

    Amy Wilkinson.

  • I can honestly say this was like no training programme I have attended. I was completely focused throughout and never once looked at my watch over the 2 days. I thought I knew all about Burnout and was over it. How wrong I was. Kelly just has a way of explaining things that made it all fall into place. I learnt so much more about Burnout, particularly the neuroscience behind it and gained so many tools to use with my clients to support them on their journey to prevent and recover from burnout. But more than this I learnt about me and what I need to do to be kinder to myself going forward. Kelly’s delivery style is inclusive and fun, and her level of knowledge is exceptional. She created a safe space that allowed for a deeper level of discussion and learning. I cannot recommend this program enough for anyone who wants to truly understand burnout and support the mission to banish it.

    Lorraine Eivers.

  • I attended Kelly's first Burnout Academy programme and loved the two days I learned heaps about burnout and how it affects people, as well as reflecting on my own personal experience of burnout. Kelly is informative, warm, engaging and a true expert. I now feel empowered and confident to identify burnout, and have the techniques to help my clients through this. I'd recommend this programme to anyone who wants to understand this and help make a difference. Thank you Kelly!

    Louise Demetriou.

FAQs

  • Yes, you’ll earn the Burnout Informed Coach accreditation and badge

  • No.

    At the end of the two days you’ll have the skills and knowledge to spot Burnout, explain Burnout, and to be able to coach stress and Burnout differently, and more effectively.

    You have three months from the date of the training to complete your portfolio and submit this for your accreditation.

  • You’ll put your learning into practice with your clients and through a case study and a testimonial, learning journal and reflective practice, you’ll demonstrate the difference now that you are Burnout-Informed.

  • Yes.

    HR Professionals, HR Consultants, managers, leaders, L&D professionals, therapists, lawyers and coaches have all completed their accreditations.

    I’ll support you in making the accreditation relevant for your clients.

  • This is a two-day, awareness level foundation. The Master Burnout Coach is a year-long, advanced mastery programme

  • Join the next cohort, download the starter kit, or book a call.