READ THE bLOG.
Weekly truth bombs, insights, learning and tools for Burnout-aware coaching and leadership.

Burnout Isn’t Exhaustion. It’s Identity Loss.
Burnout isn’t about stress. It’s about selfhood. You don’t just lose energy—you lose your edges. Your confidence. Your clarity. Your you.
And most coaches never see it coming.
In this blog, Kelly Swingler reveals what Burnout really does to identity—and what happens when awareness meets truth.

Burnout isn’t boring. you’re just being lied to.
Sick of hearing about Burnout? Same. But here’s the truth: most of what’s being shared is surface-level, outdated, or just plain wrong. If your idea of Burnout Awareness stops at the WHO definition or a 12-stage graphic, you’re missing the real story, and real solutions.

From Survivor to Guide: The Burnout Trap No One Talks About
You’ve lived it. You’ve come through the fire. You want to help others do the same.
But here’s the truth no one wants to say out loud:
If you don’t fully understand Burnout, you might be doing more harm than good.
Your story is powerful. But without awareness, it’s not enough.

Why I’ll Never Offer a Self-Study Burnout Course (and What You Should Know Before You Buy One)
Can Burnout training be taught in a self-study course?
At The Burnout Academy, we say no, and here’s why live training matters more than ever.

COaches, STOP Selling resilience porn.
Resilience Porn. You’ve seen it. You’ve probably shared it. You might even believe it.
- “High performers don’t quit.”
- “Power through the discomfort.”
- “You’re more resilient than you think.”
Sounds empowering, right? But here’s what it actually does …

Recognising Burnout – Signs and Symptoms in Your People

ADHD & Burnout: The Hidden Struggle Coaches Must Uncover
Burnout can severely impair cognitive functions like memory, focus, and executive function. The result? Even neurotypical individuals can begin to struggle with symptoms that resemble ADHD during and even after Burnout.
For those who do have ADHD (diagnosed or not), Burnout often amplifies their existing challenges. Coping strategies break down. Masking becomes impossible. And suddenly, the hidden ADHD becomes highly visible – sometimes leading to a late diagnosis.

Burnout: If It’s Not a Medical Diagnosis, How Are Doctors Diagnosing It?
Burnout. We all know it. Many of us have lived it. Yet, despite how prevalent and destructive it is, Burnout still isn’t classified as a medical condition. It sits quietly in the WHO’s ICD-11 under “occupational phenomenon,” acknowledged as a consequence of chronic workplace stress. But here’s where it gets difficult: doctors around the world are diagnosing it every single day.
So how does that happen when it technically doesn’t exist as a formal disease or medical condition?