COaches, STOP Selling resilience porn.

You became a coach to make a difference. To guide growth. To empower your clients.

But if you’re not burnout aware, you might be reinforcing the very thing that’s keeping your clients stuck.

Not because you don’t care. 

But because you’ve been taught to sell something that looks like strength, but is actually survival.

And it’s called Resilience Porn.

You’ve seen it. You’ve probably shared it. You might even believe it.

“High performers don’t quit.” 
“Power through the discomfort.” 
“You’re more resilient than you think.”

Sounds empowering, right? But here’s what it actually does:
- It glorifies self-abandonment.
- It normalises burnout.
- It silences the signals your clients are trying to express.

And it stops transformation in its tracks.

Because you can’t coach someone back to themselves while telling them to ignore the part that’s screaming for rest.

You’re Not a Bad Coach. You’re Just Missing the Full Picture.

Burnout doesn’t always look like a breakdown.

It looks like:
- Clients ghosting sessions 
- Flat responses to your best questions 
- “I don’t know what I want anymore”

And if you’re trying to reframe it, goal-set it, or mindset-hack your way through it, you’re coaching past the problem.

Burnout doesn’t need cheerleading. It needs awareness.

Here’s What Authority Looks Like Now:

1. Owning your blind spots: so you can close the gaps in your coaching, not cover them up. 
2. Standing for something: a bold, clear voice that doesn’t echo the same motivational noise. 
3. Creating instant resonance: not with marketing tricks, but with truth. 
4. Telling stories that reveal reality: not the highlight reel. 
5. Speaking to the client’s actual experience: not what you think they ‘should’ feel. 
6. Attracting readiness, not pain: because clients who are ready to move want depth, not fluff. 
7. Replacing content that repels with content that converts: because the right message attracts the right clients.

This isn’t just about making your content stronger. 

It’s about making your coaching more effective. Your clients safer. Your work more aligned.

And it starts with becoming burnout aware.

The Burnout Academy Exists for This.

I train coaches to spot what others miss.  To work with clients who are stuck, spiralling, or flatlining—and help them ‘move again.  We don’t need to ‘fix’ Burnout. We need t understand it. And I teach you how to work with it, at the root.

Because resilience porn isn’t leadership. 

And you’re not here to keep clients pushing through. 

You’re here to help them come back to themselves.

Kelly