It's hard to see someone that's hidden. It's hard to know they're there, it's hard to know they exist.
Think about the brands you know and love, where do they show up for you? Where do they jump into your life to let you know about their latest product or service? How do they keep you informed? How do they communicate with you? What makes you keep buying from them again and again? How do they build and maintain your trust?
For many of our people, they didn't choose us to lead them. They found us somehow, even because they'd heard great things, or saw the job advert, or fell in love with the brand, or the service, or the work that you do. But they didn't choose you. They didn't select you as the leader to drive them and the business forward, that decision was already made. But if they could choose you, would they choose you?
Lack of visible leadership is still an ongoing issue in many businesses, and of varying sizes. And that doesn't mean that you...